DIGITAL MARKETING STRATEGY

Digital marketing strategy is a subtle method. Ithelps a brand sneakinto the systems of the customers and become their favorite before they know it.

The process too is subtle. It requires patience. It is like dating, where you can’t take your proposal ring position in the first meeting. You must develop the right interaction before you make the crucial call for action.So it is a journey from the first touch to the call-to-action. And between the two points lies the art of digital marketing.

Businesses, in a bid to engage customers, are rapidly adapting to every digital marketing channel available. A major advantage with the digital marketing strategy is that it rests on the precise choices of the consumers. You can view the consumers for what they are, and what brands they are interacting with.

We help companies strike a conversation with their target audience with a strong digital marketing strategy.We do this by gaining a clear sense of:

  • The company’s objectives
  • The customer segment it is trying to serve
  • The values it stands for

Genuine digital marketing plans do not rely on luck. A marketer might get a few lifts here and there by throwing his net blindly. An effective digital marketing strategy has the potential to take a brand to the next level with a practical, actionable design.

Digital marketing is rapidly expandingby the day,bringing under it a wider arena. Your company must, therefore, create a digital marketing strategy that is flexible enough to connect quickly with the next big trend.To be able to target the right kind of audience, it is also essential that your company discovers the upcoming trends in real time, so you can device ingenious marketing strategies.

SOCIAL MEDIA MARKETING SERVICES

Social media gives businesses a means to catch customers from where they are sitting right now.

It’s the vital part of every digital marketing campaign, the flag bearer of your marketing goals. The social media marketing strategy of a brand goes a long way in determining its presence and reputation in the market, both online and offline.

Ethinos, a social media marketing company, specialises in creating strategies which have brought mind-blowing results for its clients. Our team has hit the formulae behind planning and creating content that is perfectly shareable. We help your brand to be heard and shared by crafting a social media strategy that is made after an in-depth study of your product. This includes content that is tailored to help a brand draw maximum advantage on various platforms.

The expanse and influence of digital media grows by the day. And social media marketing services dominate a major part of this expanse. Looking at the explosion of newer media platforms, creating a result-oriented strategy to keep customers engaged is a whole new challenge for any social media marketing agency.

Several emerging social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc, have become an integral part of businesses’ social existence. Nearly 11 hours of an average internet and smartphone user are spent online daily. Prospective customers wandering on the net for that long can be good news for brands, as that gives them ample scope to catch their attention and form a consumer base.

BRANDING AND DESIGN

You have got 10 seconds before the average consumer forms an opinion about your brand. “First impressions” count!

TA brand’s management requires a high level of competence. In today’s digital era,companies must choose the ingredients of marketing carefully as they get only one opportunity to establish their presence online and catch the eye of potential customer base. The process of building up of a brand online starts with identifying and defining its differentiators. Ethinos assists you in creating your brand’s presence online that takes into account the myriad aspects of branding and design. We support your efforts to establish and maintain your brand’s identity online with a range of digital brand management services such as SEO, SEM, PPC, and mobile marketing.

Brand Management

A brand is defined by the values it holds. Ethinos is known for providing comprehensive brand management services. The journey of your business’s branding begins with the realization of what separates your organization and services from the rest of the market. And we help you sort that out. We create the finest branding and design strategies for companies. From chalking out the core brand values, to inclusive visual identities, we conceptualize the character of your brand while also ensuring the following:

  • Brand Engagement: This includes events or campaigns, as part of the brand management campaign. Though these are sometimes called experiential marketing, they are on-ground and live sets the ground for the brand’s promotion by bringing a good amount of engagement. This is, therefore, the kind of exercise that directly involvescustomers, calls upon and urges them to participate in the process of evolution of the brand.

  • Whom you are targeting: A business would obviously like to reach out to as many people as possible, and focusing on a segment may seem like limiting your brand’s reach. However, to begin with, understanding the target audience is an important step towards choosing which section to address first. The effect of your message depends on whether you are able to identify your target audience correctly. Ethinos Digital Marketing helps you in the vital task of defining your target audience.

  • Brand identity: This refers to two things. First, how your company’s business wants to be seen by your consumers, and secondly, the uniqueness of its products. The brand’s display components such as its name, tagline, and logo designing are to be done in such a way that it mirrors the company’s core valuesthrough which the company is trying to appeal to its customers. Ethinos refines your brand identification process assisting you in strengthening your company’s marketing strategies through effective brand management.

  • TG’s awareness: It is essential that your target audience knows about your brand to accept your product’s promotion. Our branding strategies begin with ensuring that there is enough awareness among the intended customers about your brand. We make sure that they are familiar with the vision and mission of your organization.

  • Your message to the TG: The entire idea of a company’s online marketing campaign is to put across the right message to the target audience at the right time. And the central message is not touting your service or product, but to tell them the services or the benefits your customers will get if they choose your brand. Our brand management experts create the precise message for your brand’s target audience.

While we create a robust and result-oriented strategy, we also make sure that it agrees with the overall business goals and corporate objectives of your company.

Our ultimate satisfaction lies in assisting our clients effectively define, refine and accomplish their goals. And these are not just our intentions, but our proven record and hard core, real world experience.

SEARCH ENGINE MARKETING (SEM)

Your company website works like its digital footprint. Therefore, it is essential that it tops the search engine pages. You may have spent valuable resources such as time and talent to create mind-blowing piece of design and a user-friendly interface, but if your website is not prepared for a forceful search engine marketing, all is lost. While India’s increasing coverage of internet creates prospects to push your business to global level, the competition that follows the development makes it difficult to get the customer views required for an effective branding of a business.

To enhance the visibility of a website in the digital jungle, it is essential that you are noted down by the search engines Google, Yahoo, Bing, etc on their pages. For this, different online marketing parameters need to be considered. One way is to invest in search engine marketing, which mainly include search engine optimization (SEO) and pay per click (PPC). Our expertise in the digital realm helps us provide the best of search engine marketing servicesin the country.

No matter where your potential customer lies, Ethinos’s SEM strategists create a strong online presence for you and maintain it. We give you the means to reach out to your customers even if they are global. Our impressive line-up of experienced social media experts and certified webmasters, with their in depth knowledge of B2C and B2B operations, helps you create a strategy for the long term growth of your company.

Ethinos, a Google partner and Bing certified agency, selects the best online solutions for your project needs. We create an inclusive search engine marketing strategy for you after a systematic analysis of the precise requirements of your business.

SEARCH ENGINE OPTIMIZATION - SEO SERVICES

A large number of agencies are now opting for Search Engine Optimization - SEO services as businesses are slowly but steadily moving to digital and the traditional idiom ‘out of sight, out of mind’ holds true even today.

SEO helps you to connect with the right audience at the right time by organically leveraging your website’s visibility to the people who are looking for your product or service via search engines. SEO is a vital component of a broader umbrella of services offered under Search Engine Marketing (SEM).

Whether you are targeting your services in India or global, as a general rule of thumb, the websites that appear at the top of search results will gain better traffic to their pages, which can later be turned into potential business opportunities.

Take for instance Google, the search engine giant. Google has developed automatic algorithms that have helped in providing quality results to its users and eventually rank a website having useful and authoritative content. It has come a long way from its Humming Bird algorithm update which was originally introduced for voice search and long tail keywords restricted to improving the indexing of information. The latest Pigeon update focused on improving the rankings of locally listed websites in the search results. Likewise, earlier with its Panda and Penguin updates, Google prohibited low quality websites and/or pages from performing well in the search engine results page (SERP) and lowered the rankings of websites that infringed Google’s Webmaster Guidelines respectively.

These algorithms consist of “spiders” or “crawlers” which crawl and index your website and eventually evaluate it for over 200 SEO indicators that help in defining whether your website is valuable or worthless. Our webmasters excel in the art of making sure not only these spiders but more importantly the visitors are pleased with what they discover on your website. SEO experts at Ethinos understand the importance of crafting a structured data plan with rich snippets that help in boosting click-through rates on your Google listings and thus optimize your digital presence.

PAY PER CLICK – PPC SERVICES

Are you a brand looking for optimal results through your Digital Marketing campaign but unaware of PPC jargons like Cost Per Impression, Cost Per Click (CPC), CPM, etc? We are here to make you understand the difference between Facebook PPC ads, LinkedIn PPC ads and Google PPC ads; leveraging your presence on which platforms will add more value to your business and why.

We are focused on making you understand the importance of PPC for your business. Based in India, Ethinos is a full service creative agency that offers complete Pay Per Click (PPC) management services combined with ongoing optimization of Pay Per Click campaigns. If you have a basic idea of what you want, we help you turn that idea into an idea that can generate money. We understand that success in internet marketing is not a cake walk and requires a lot of patience. Through our detailed research and analysis, we also help you in retargeting a potential customer through multi-medium advertising and paid marketing.

Our clientele is a mix of startups with ambitious growth plans and Fortune 500 companies. Our certified professionals not only work on search but also on diverse social media platforms to create a long lasting impression of your brand on your target audience. We deliver reliable B2B and B2C leads from across geographies and multiple target locations. We love what we do and hence we are sure to boost your sales with our undying efforts and exclusive PPC expertise.

ONLINE REPUTATION MANAGEMENT (ORM)

You can’t avoid society but you can prepare to brand yourself well. The better you manage your presence, the finer your reputation is in the society.

The newly discovered digital space is our new society, which you can’t avoid. You can’t avoid going online on Facebook, Twitter, LinkedIn, Google +. You can’t avoid being viewed online by host of job consultant services that crop up daily. All you can do now is to learn to manage your online reputation to face your online friends and foes, kin and competitors; you can look great when employers, clients, or vendors Google you; you can target the best keywords suitable for your brand by using SEO Services; you can create the right appearance and the right moves and manage your online reputation.

Are you equipped for your Brand Management? However, since you are new to this space, you need an expert - a part public relations guru and a part techie who specializes in online makeover of brands, to create and promote content that accentuates your desired image. While growing your business, building your brand, you’ll call for ORM services. This is where Ethinos comes into picture. We are your image managers and if required, your digital disaster fixer-uppers, one of India’s finest online reputation management companies.

Let’s simplify what our reputation management specialists precisely do. As our customer, you can be anyone - from a brand, high profile businessman to just a student. Our experts are listening to conversations and mentions about your brand online, to empower you with the correct knowledge and to get maximum control over what people view about you online. Online and social media monitoring provides insights that will help amplify positive conversations about your brand and steer away negative discussions. Our experts help you maintain a desired reputation online by letting appear only the part of your online image that you want people to see.

CONTENT MARKETING

In today’s cluttered web domain, content is one thing that can make you stand out.

To make an impact, it's important to share knowledge, trivia, best practices, and other useful content with your customers. You must refrain from focusing on a one-sided sales pitch; and develop a content strategy to give your customers the information they are looking for. Because if you don't; someone else will!

Content marketing acts as a non-intrusive marketing technique that involves creating content that is relevant to your business as well as customers.

Differentiated content in the form of blogs, articles, graphics, case studies or even carefully grafted details about the company, its founders and philosophy can help potential customers connect with a brand. It also helps your rankings on search engines like Google, Bing, etc besides reach on social media like Facebook, all of whom focus on delivering fresh and relevant data to its users. Also, if the content clicks a chord with the users, they are more likely to share and talk about your brand.

Not only is content marketing useful in building a brand, it is also cost-effective. Original content effectively complements your Search Engine Optimization efforts. Content marketing done right can multiply your leads three fold.

We can help you formulate a content marketing strategy that is aligned to both: your customer’s needs and your marketing endeavours. Our team will create the right content for your brand, backed by in-depth understanding of your goals. Being up to date and providing regular content development and analysis is a part of our content marketing plan for various platforms. Ethinos’ innovative content marketing strategies has successfully served and continues to serve various SMEs and high-profile organizations. See below some of our content marketing services and optimize your business with one of India’s leading content marketing agencies. Get in touch with us today!